Beyoung: Fastest Growing D2C Fashion and Lifestyle Brand at Affordable Prices

Beyoung: Fastest Growing D2C Fashion and Lifestyle Brand at Affordable Prices

India’s famous fashion and lifestyle brand Beyoung continues to be the brand for all in many terms. The brand is ongoing with numerous discount deals and offers and ensuring low prices over its existing products and the new launches. Thus, making it very budget-friendly for the consumers.

About Beyoung

Founded in 2018 by four partners, Shivam Soni, Sakshi Soni, Shivani Soni and Shankar Mali, Beyoung began with the thought process of a collective range targeting youth. The idea was to generate fashion and lifestyle apparel for people from 16 years to 45 years. Beyoung intends to sustain itself as a lifestyle brand to serve a range full of comfortable and quality apparel. Their range has brought innovations to the fashion segment of the youth in many ways. Printed and plain t-shirts and boxers, graphic designs, theme-based apparel and everything in premium quality have been the impeccable functionality of the team. Shivam Soni (CEO), Shivani Soni (Fashion Designer), Sakshi Soni (Digital Marketing Head) and Shankar Mali (Logistics Manager) have collectively made the Brand highly popular over time. The bootstrapped firm started with a budget of INR 1,00,000. Today, the brand value is over INR 100 Crores. Also, numerous innovations are coming up with new product commencements in 6 months.

Prices Fall And Discount Deals

The idea of Beyoung is not only to provide a quirky range but also to serve premium quality products at affordable prices. Being a lifestyle brand with affordability has been a significant concern since always. This is one of the reasons for the nominal prices of products starting with just Rs. 299/-

Also, there are numerous opportunities for seasonal and festive discounts as well.

Product Collection

Casual wear and t-shirts were the first-ever launches of Beyoung. No apparel can beat the status of comfortable clothing to spend their long days. Beyoung’s target was to ensure the same with commencing quality materials. After receiving a great response on its casual wear during the Lockdown of 2020, Beyoung got a kickstart to deliver the newest designs along with maintaining premium and consistent quality.

With this, 2021 has been one of the historical years for Beyoung because of its all-new collective range launches by Beyoung Originals.

For men, “The Sigma Male” collection was launched in August 2021. This range includes formal and casual shirts for men. With this, men’s pyjamas and joggers too are commenced in all sizes.

For women, “BeBawri” has been the new key to success. This range involves an exclusive collection of Kurtis and Kurti pants. Casual Kurtis and festive Kurtis are the unboxed beauties in the range to keep the culture alive in an iconic way.

BeBawri and Sigma male collection have been the trailblazers and a milestone for Beyoung in 2021. Apart from the stunning casual wears (in which Beyoung already excels), these are being the talk of the town.

Not only this, but Beyoung has also introduced a premium collection of WINTERWEAR, consisting of long coats for women, jackets, sweatshirts and hoodies for both. Introduced in October, this collection has made people ready to fight winters.

Founder’s Words

“Fashion industry today has no limits. With millions of shops offline and thousands of stores online, we see numerous players evolving in this field. Amidst this, it gets difficult to figure out what will make us unique from others. As the best solution to this, we thought that the only way to give USP to the market would be ‘purity’. So, Beyoung decided to bring satisfaction to the users by providing premium quality products throughout at affordable prices. From procuring yarn for the manufacturing process to developing the finished product, we closely check the quality and style at every stage of product development. This has led us to craft BEYOUNG ORIGINALS from 2018 to this day, and we have been following the same practice and serving all the more in PAN India.” Says ShivamSoni (Founder & CEO of Beyoung). His core priority has been affordability so that Beyoung can reach the masses, and none would have to compromise on quality over price or vice versa.

Celebrity Showcase

All have loved Beyoung’s theme-based inspirations and graphics from commoners to celebs. Aspirant team Abhilash Thapliyal, Sunny Hinduja and Naveen Kasturiya, Kritika Avasthi, Ali Fazal and Harshita Gour are a few of those who loved and flaunted Beyoung’s products—looking forward to more!


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