Australian based Rank My Business wins SEO mandate for SkinQ, specialist Indian skincare brand

Australian based Rank My Business wins SEO mandate for SkinQ specialist Indian skincare brand

Rank My Business, a fast-growing Australian based digital marketing agency has bagged the SEO mandate for Bangalore based SkinQ, a brand that seeks to offer revolutionary skincare products tailored for Indian skin and skin of colour.

Having been in the industry since 2014, Rank My Business started off offering SEO services, and is today a full-service agency with a growing digital footprint, serving clients in Australia, Middle East, Asia Pacific, UK and India.

The agency is set to work with SkinQ to help them increase their organic reach and visibility on search engines, in the highly competitive beauty/skincare category. The work will include implementing SEO strategy for their web presence.

SkinQ is a young innovative brand, growing in popularity and eminence, that believes that everybody, no matter what their skin colour, deserves to have healthy and glowing skin. All of its products are specially formulated for Indian skin and skin of colour, by celebrity cosmetic dermatologist, Dr. Chytra Anand.

SkinQ seeks to bring about a Skin Health Revolution, with evidence-based solutions that are tailored for skin of colour. The inspiration behind the brand was the fact that most skincare products available in the market today have not been formulated for Indian skin tones. Due to the tropical climate we experience, Indian skin commonly encounters problems such as pigmentation, acne and dullness. Indian Skin also reacts and heals different to other skin types.

Dr. Chytra Anand, Founder, SkinQ shared, “SEO is now an important aspect for any brand that plans to grow their business on digital, and expand it to newer markets. It is no more an option, as gaining higher organic visibility is essential for sustained business growth.

We are excited to partner with Rank My Business, which has had a proven track record when it comes to providing SEO services for various international clients, including many from our category as well. We are looking forward to reach wider audiences in a strategic and organic manner.”

On its part, Rank My Business is also set to go all out, to achieve excellent SEO rankings for SkinQ. Mr. Zuber Sheikh, Managing Director, Rank My Business said, “We have 300+ brands on board internationally, and further expansion is on the cards. After our success in various international markets, we are now looking to grow our base in the Indian market. Even today, SEO services are not considered that important in India as compared to paid digital marketing, but we hope to work towards changing this perception through our work. SkinQ is a wonderful opportunity for us to showcase the power of SEO in the Indian market. We are looking forward to grow together with the brand in this region.”

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