The BFSI industry is undergoing one of its most transformative phases. With digital-first banking, evolving customer expectations, and an ecosystem driven by instant experiences, the real challenge isn’t launching new products – it’s sustaining user engagement. Every drop-off during KYC, every abandoned onboarding flow, every missed upsell is lost potential in a hyper-competitive market.
At Them Consulting, the belief is simple yet powerful: design can drive measurable business outcomes. By rebuilding funnels through UX and UI, Them Consulting transforms digital products into growth engines. That means reducing friction during onboarding, simplifying complex wealth journeys into intuitive experiences, and embedding retention hooks that keep users coming back. The result — financial platforms that don’t just look good but perform, driving loyalty, scalability, and sustainable revenue growth.
This approach is what sets Them Consulting apart in the BFSI landscape. Every product, every experience, and every interaction is crafted around a clear design philosophy — user delight, measurable outcomes, and business-centric empathy. Them Consulting doesn’t design screens; it designs journeys that scale.
Leading this transformation from a growth perspective is Jay Rajpal, who heads Sales and Enterprise Partnerships at Them Consulting.
With over 15 years of experience driving revenue and client success across India and international markets, Jay brings a unique balance of strategy and execution to the table.
His focus is on optimizing go-to-market strategies, building scalable sales processes, and ensuring that design excellence translates directly into measurable business performance.
“Our goal is to connect strategy with execution,” Jay shares. “We’re not just solving for conversions we’re designing for outcomes. Every partnership, every engagement, is about creating long-term value through intelligent, empathetic design.”
Under his leadership, Them Consulting is building a sales and funnel strategy that mirrors its design philosophy, agile, data-driven, and rooted in empathy. By bridging business goals with user experience, the company is shaping the future of how BFSI brands grow, engage, and retain.
Because the future of BFSI isn’t defined by better interfaces it’s defined by better outcomes.
LinkedIn (Jay): https://www.linkedin.com/in/jay-rajpal/
