Durgapur (West Bengal), [India]: LG Electronics India, a leading consumer durables brand in the country, marked the celebration of their record-breaking sales in Q1 by introducing their flagship feature range, which includes the Energy Manager and ArtCool Air Conditioners. This milestone comes alongside the order based achievement of 1 Million ACs in a record time in 2024. LG attributed this success to their latest innovation in their 2024 lineup consisting 77 new Models, setting new standards for energy efficiency, style, and performance in the Indian market.
The remarkable success of LG’s air conditioning division underscores the brand’s unwavering commitment to delivering cutting-edge solutions that resonate with consumers’ evolving needs and preferences. With a focus on sustainability and innovation, LG continues to redefine the air conditioning experience, offering products that not only provide superior comfort but also empower consumers to make environmentally conscious choices.
The introduction of the Energy Manager** feature marks a significant milestone in LG’s commitment to sustainability and consumer empowerment. This cutting-edge feature allows users to define their energy usage preferences and periods, leveraging Wi-Fi connectivity to optimize compressor usage and minimize energy consumption effortlessly. With Energy Manager, consumers can enjoy greater control over their energy usage, leading to significant savings on electricity bills without compromising on comfort.
Adding a touch of elegance to any space, LG introduces the new AC Series ArtCool with a Black Mirror Finish. Combining style with superior performance, this series is sure to captivate consumers who prioritize aesthetics without compromising on functionality.
Hong Ju Jeon- MD, LG Electronics India said, “In 2024 our focus is to further enhance our market leadership across product categories. With new product line up of LG Air Conditioners we are offering most energy efficient cooling solutions to consumers; we will continue to introduce product innovations across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life.”
Commenting on the launch, Youngmin Hwang, Director, Home Appliances & Air Conditioner- LG Electronics India said, “With new and consumer insights based product portfolio we are confident to further strengthen our leadership position in the Indian market. This year product line up consist of more energy efficient and aesthetically alluring products which will help provide consumers with a better life at home by offering outstanding performance along with comfort and elegance.”
Commenting on the launch, Sanjay Chitkara, Senior Vice President, LG Electronics India said, “We are thrilled to achieve this historic milestone of our record sale in Q1, a testament to LG’s relentless pursuit of excellence and innovation. Our latest 2024 lineup, featuring the Energy Manager and ArtCool designer range, exemplifies our commitment to providing consumers with unparalleled comfort, style, and sustainability. At LG, we are dedicated to leveraging technology to enhance the lives of our customers, and we are excited to continue pushing the boundaries of what’s possible in the air conditioning industry.”
In addition to Energy Manager and the Art Cool Black Mirror Finish series, LG is proud to unveil several other key features across its lineup, each designed to elevate the air conditioning experience:
Diet Mode#: Leveraging dual inverter compressor technology, Diet Mode reduces power consumption by an impressive 81% while maintaining optimal cooling efficiency and airflow. This innovative feature ensures a comfortable indoor environment while effectively managing electricity costs, making it an ideal choice for consumers seeking both comfort and cost-effectiveness.
Him Clean##: Keeping indoor air clean and hygienic is made effortless with Him Clean. This automated cleaning feature eliminates bacteri as from the interior of the air conditioner, providing consumers with peace of mind and hassle-free maintenance.
Newly Introduced Gold Fin###+: LG’s commitment to durability and longevity is exemplified by the newly introduced Gold Fin+ coating, which offers protection against humidity, and corrosion causing elements. With enhanced corrosion resistance, Gold Fin+ prolongs the lifespan of the air conditioner, ensuring reliable performance and peace of mind for consumers.
Enhanced ThinQ Care: LG ThinQ Care gets even smarter in 2024 with two new features: Low Gas Detection and Foul Smell Detection. These additions enable the air conditioner to proactively detect and address potential issues, providing users with enhanced convenience and peace of mind.
To celebrate the launch of the 2024 lineup and the record-breaking sales achievement, LG is offering a range of offers, including cashback offers, consumer finance options, and same-day installation services, making it easier than ever for consumers to experience the benefits of LG’s innovative air conditioning solutions.
The 2024 lineup of LG air conditioners is available at a price range of Rs 35,000 to Rs 60,000 offering consumers a variety of options to suit their budget and preferences. The air conditioners will be available across retail and online platforms including LG.com, LG retail stores, Flipkart and Amazon.
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics – Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune which manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
*Home Appliances include- Refrigerator, Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier
**Energy Manager feature is available on selected 2024 models. One time optimization will be done under this feature based on calculation for running of one AC.
#As per internal test report. Test conducted under controlled environment. Feature Available on selected models only.
##99.966% reduction of Psuedomonas aeruginosa bactria as per Test Report of TUV Rheinland. Test conducted under controlled environment.
###Goldfin+ has been newly introduced and applicable based on the manufacturing date.
