Hyderabad, (Telangana) [India], November 27, 2024: The era of streetwear fashion has arrived and is here to stay. It is the top choice of Gen Z today. It is booming in India for its unparalleled comfort and individuality. What’s more, it’s too cool to miss, and a great conversation starter! In a country like India, innovators and designers have created a league of their own. Ashura, a young streetwear brand inspired by the enigmatic Asur, is poised to disrupt the fashion industry with its highly anticipated drop on December 12, 2024. Founded by Akhil, the brand is turning heads without even releasing its main drop, the highly anticipated Treasure Chest. It has made sales of up to 26 lakhs with its initial raw meat collection only.
With numerous streetwear brands saturating the market today, Ashura stands apart. Drawing inspiration from the dark and alluring mythology of the Asur, this unique brand embodies traits like jealousy, lust, and violence. The brand’s unique aesthetic and rebellious spirit resonate with a younger generation seeking individuality and self-expression.
Ashura’s premium-quality clothing and exceptional designs are infused with a bold, myth-inspired theme. It is for the ones who embrace individuality, challenge convention, and live fearlessly. The twist? Only those who subscribe to their email list will receive the password for the drop on December 12th. This is because each piece is exclusive. With limited access reserved for a select audience, securing an entry will make them a part of something rare and unforgettable.
As a limited edition, streetwear brand, there are no restocks on the drop. Once it’s gone, it’s gone forever. If missed once, the wait for the next release is uncertain. But who knows when that will be? This limited availability shows how each item is a rare gem to own.
Ashura’s commitment to rewarding its loyal fans is clear. The first customer to make a purchase will receive a full refund on their order. It’s the ultimate prize for being quick to snap up this exclusive collection. “I created Ashura for those who want to embrace their fearless spirit. At the same time, I didn’t want them to compromise on quality or their budget unlike the expensive fashion houses,” shares Akhil.
Akhil’s vision for Ashura is more than just a clothing brand—it’s a statement of rebellion, power, and individuality. The designs reflect the raw, untamed energy of the Asuras, making this one-of-a-kind label not just a brand, but a movement for the fearless and the bold. As the countdown to the December 12th drop begins, Ashura is generating significant buzz and anticipation among streetwear enthusiasts. With every piece, this bold brand pushes the boundaries of fashion and mythology, making its mark as a game-changing force in the industry.
